AppNexus Category Enhancements Now LIVE!
AdReady customers now have access to an enhanced AppNexus offering, enabling advertisers and agencies to fine-tune their contextual targeting. Just a few of the benefits include:
Increased Granularity of Current Content Categories- Pre-existing content categories have been further broken out to accommodate more precise contextual targeting.
Brand New Content Categories- This includes seasonal content categories including Christmas, perfect for your holiday media plans.
New Targeting Options- In addition to new and improved content categories, layer in additional Quality settings to further protect your brand.
AdReady Tip: Reinforce the effectiveness of your display advertising efforts by including a retargeting campaign alongside your AppNexus campaign. This will not only keep your brand top of mind, but will also help bring interested individuals back to your site to complete a desired action.
Get your campaigns started today!
If you don’t already have an AdReady account, contact a Display Specialist at (866) 400-2160, or firstname.lastname@example.org.