AdReady Blog

Programmatic Creative Roadshow Stops in NYC

appnexus parter blog

On April 17, 2014, CPXi President Jeff Hirsch, along with valued client, Angela Bostick of Emory University, presented at the first ever AppNexus Partner Series in New York City.

Hirsch and Bostick were joined on stage by Arun Mani, VP of Sales at Appnexus.  The trio discussed the benefits of using programmatic creative, a non-traditional approach to ad creative.  In all, their case study conversation detailed how programmatic creative can help media buyers and planners boost campaign results and efficiency, while cutting costs and maximizing revenue. Additionally, Bostick was able to share her successful experience using our programmatic creative platform, pointing out how easy it was to create and iterate user-targeted creative campaigns at scale.

Here is a brief video of Hirsch, Bostick and Mani discussing programmatic creative before the event:

The event was a huge success with a great turnout. The highlight of the event was unquestionably Ms. Bostick’s firsthand insight into how CPXi’s programmatic creative solution enabled Emory to deliver real-time, intent-targeted ads that addressed five separate disciplines within the Goizueta Business School to unique audience segments, yet remained part of a cohesive campaign.

Ultimately, attendees walked away with a great deal of valuable insight into how diversified creative can help maximize engagement across audiences, and how programmatic creative can ensure that diversification can be done efficiently and at scale.

We’re always excited to partner with AppNexus and look forward to our next stop on the Programmatic Creative Roadshow!

Watch the event in it’s entirety:


 

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